Insights:
Local real estate often prioritizes aesthetic luxury without integrating real sustainability.
There was an opportunity to position Dharma as a premium project but with an environmental purpose.
Benchmarks:
desarrollos sustentables boutique
en México y Latinoamérica.
vernacular architecture, earth tones, natural materials and sober geometry.
Visual references:
Other projects
Intelligent Guanajuato. Web Design
Sacred Animal. Branding//Motion
How It All Started
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It's an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Maintain a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company's values and personality.
Dharma Homes
Real Estate Branding & Sustainable Communication · 2023
Creative direction, naming, branding, editorial and digital design.
In real estate developments, branding can reflect a lifestyle: at Dharma, livability becomes balance with nature.
Dharma is a small residential complex in Valle de Bravo, designed with principles of sustainability and respect for the natural environment.
The challenge: to build a clear and aspirational real estate brand that communicates these distinctive attributes and connects with an audience interested in conscious lifestyles.
From exploration
to clarity
The branding had to convey calm, sophistication and a tangible commitment to nature.
Naming:
Dharma Homes evokes balance, natural order and life purpose.
Visual language:
sober layouts with images of materials, landscapes and community life.
Color:
warm neutral palette (sand, stone, clay) with deep green accents.
Iconography:
symbols inspired by natural cycles (water, sun, earth).
“Dharma's communication strategy transforms sustainability into a narrative: every piece, from the brochure to the landing page, reflects the balance between architecture and nature.”
1
Real Estate Brochure:
clear narrative on project values, plans and sustainable benefits.
2
Sales materials:
consistent graphics for guided tours and walks.
3
Landing page
project history, render/architecture images, and CTA for leads.
Launch Parts System
Dharma has established itself as a boutique real estate brand that communicates sustainability and sophistication in equal measure.
The branding reinforced the unique value proposition: homes that integrate clean water and energy technologies in a privileged natural setting.
Workflow
Discover: Real estate market research in Valle de Bravo and interviews with developers.
Define: building the narrative of balance and sustainable differentiation.
Design: complete branding, iconography and editorial materials.
Deploy: Digital and printed toolkit for commercial launch.