We design concepts that become systems:
From the screen to the poster, from the curtain to the press kit, taking care of every detail that brings the story closer to its audience.
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Sacred Animal
Branding & Opening Titles for a Feature Film · 2024 · Los Lazarillos
Creative direction, branding, visual system, animated curtain and closing credits.
Sensory palette:
b/w + gold (sacred), film grain (memory), and paper/lithography textures.
Golden Age
of Mexican cinema as its axis: high contrasts, theatrical composition, typographic relief and classic poster resources.
Lexical field:
“the sacred / the everyday”, “cultural ghosts”, “grief/transcendence”, which the film addresses.
Drama/Magic Realism Feature Film
(dir. Gladys G. Lizárraga).
The challenge: aligning identity, visual narrative, and launch pieces for an arthouse film, ensuring aesthetic coherence (golden age) and clarity of communication (teasers, poster, EPK, titles, credits) to the press, festivals, and audiences.
Duality:
the modern and the ancient
a system that rescues elements of classic Mexican graphics and updates them for a contemporary story.
Brand axis: ritual austerity + human sensitivity.
Typography
high contrast serif + sober sans for hierarchy and legibility in editorial/press pieces.
Composition
classic poster grids, generous margins, plates and labels with nods to old credits.
Graphic Resources
vignetting, subtle halo/iris, hatching and controlled wear (never gratuitously “vintage”).
Color
Predominant b/w with gold accents on titles, emblems and details of “the sacred”.
A coherent and distinct identity that supports the film's narrative, facilitates press materials, and unifies the experience across screen, posters, and digital communications.
1
Grammar in motion
inspired by classic montage (fade, iris, clean wipe), with contemporary tempo.
2
Typographic choreography
appearance by plates, rhythm linked to breaths of the soundtrack, emphasis on key names.
3
Closing credits
priority readability, high contrast and closures with brand seal (final lockup).
Launch Parts System
Main poster (and festival variant), key art adaptable to digital.
Press Kit (EPK): synopsis, stills, director's statement, credits, technical sheets, brand assets.
Social toolkit: static/dynamic templates (feed, stories, 9:16), 6–15 s motion snippets.
Official title & lockups: horizontal/vertical versions, reverse b/w/gold.
Projection templates: opening slide, festival bumpers, sponsor slides.
Workflow
Discover: brief + audience mapping (press, festivals, general public) and distribution restrictions.
Defines: conceptual platform (duality), tone and rules (typography, color, textures, composition).
Design: poster explorations, typographic system, key art and usage guide.
Animate: tempo/cue prototyping, validation with direction/production, mastering.
Deploy: Final package (print/digital/motion), quick start guide for press and social media teams.