Knowledge Pieces
Editorial Design & Strategic Visualization · 2021–2022
Creative direction, content definition, data visualization, and editorial design.
Nuup had accumulated a wealth of learnings in various areas: adoption of technological tools in the field and measurement programs in various industries.
The challenge: to bring order, coherence, and strategic structure to this knowledge to transform it into clear, compelling, and replicable publications in the future.
Insights:
The value was in making the complex legible for internal audiences, technical partners, and investors.
Benchmarks:
Reportes de innovación agrícola y medición de impacto en cadenas productivas.
Create a flexible editorial structure that would serve as a guideline for future reports.
Chance
From learning
to the evidence.
The project was conceived as a way to translate findings into strategic narratives, with visualizations that reinforced key messages and editorial design that ensured continuity in future editions.
Typography:
a sober foundation for credibility, with clear hierarchies for storytelling.
Color:
palettes derived from agricultural and industrial universes, adapted to each edition.
Views:
custom-designed graphics to communicate adoption and measurement processes.
Editorial:
clean grid, modular sections and narrative devices to facilitate reading.
The project allowed Nuup to transform scattered learnings into clear and strategic reports, useful for communicating results to partners and investors.
1
Complete editions
structured reports with visualizations and consistent editorial identity.
2
Graphic toolkit:
adaptable for future publications.
3
Editorial style guide
project history, render/architecture images, and CTA for leads.
Design system
We developed internal tools to systematize knowledge, creating a replicable structure that guarantees continuity in future reports.
Workflow
Discover: Nuup's collection and curation of learnings.
Define: strategic narrative and editorial structure to give coherence to the themes.
Design: visualizations, layout and editorial style.
Deploy: Final publication of both editions + editorial guidelines for upcoming reports.
