Alum
Editorial Design & Visual Accompaniment · 2022
Role: Creative direction, content structuring, editorial design and illustrations.
Alumbre began with in-person natural dyeing workshops and required clear and attractive accompanying material.
The challenge: to design a practical and aesthetic editorial document, capable of instructing and at the same time conveying the artisanal philosophy of the project.
A manual as an experience.
The document had to be more than just instructions: a tool that made the user feel supported throughout the process, both in an in-person workshop and during independent practice with the kit.
Typography:
humanist serif for titles (handmade) + clear sans serif for steps and tables.
Color:
For this editorial, the base is black and white, allowing for personalization and recording of formulas and results.
Illustrations:
We develop graphic accompaniments to explain fibers, processes and results.
Layout
Modular structure with clear sections: inputs, preparation, steps by fiber, aftercare.
The manual became a central part of Alumbre's business model: first, it accompanied workshops, and then it added value to the supply kit.
1
Editorial Manual
complete for workshops and kits.
2
Illustrations
originals for processes and fibers.
3
Digital Version
for in-person workshops and printed version included in the sales kit.
Learning system
Thanks to the editorial design and illustrations, users are provided with a clear, practical, and engaging guide that connects the technical process with the artisanal experience.
Workflow
Discover: compilation of workshop content and definition of key fibers and processes.
Define: narrative structuring (introduction, materials, steps, recommendations).
Design: layout, development of illustrations and visual style consistent with the project.
Deploy: final manual ready for printing and integration into sales kits.
