Analysis of biodiversity spending in Mexico
Editorial Design & Strategic Visualization · 2021–2022
Creative direction, content definition, data visualization, and editorial design.
El proyecto se enfocó en sistematizar y comunicar el gasto público en biodiversidad en México.
The challenge: making highly technical financial data understandable and usable so that authorities, NGOs, and international organizations can evaluate policies, allocate resources, and provide clear accountability.
Insights:
Financial documents are often inaccessible to non-specialist audiences.
Benchmarks:
multilateral financial reports, environmental publications and open data dashboards.
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There was a need to provide legibility and visual storytelling to connect diverse audiences: decision-makers, technicians, civil society.
Chance
From data to decisions
The visualization had to be rigorous and reliable, yet intuitive and engaging, so that each graph and page served as a bridge between the technical and strategic aspects.
Typography:
Institutional sans serif, with variants to differentiate technical text from key narratives.
Color:
ecosystem-inspired palette (greens, blues, earth), coded to spending categories.
Views:
clear editorial grid, strong visual hierarchies, ample use of white space.
Storytelling:
bars, matrices and diagrams simplified and interpreted for greater contextualization
The Biodiversity Expenditure report enabled complex financial data to be understood and used as a strategic tool.
1
Editorial Report
complete in print and digital format.
2
Executive summary:
with key visualizations for decision makers.
3
Graphic toolkit
for presentations and workshops (exportable graphics).
Cross-platform publishing
The publication allowed officials, NGOs, and international agencies to identify investment priorities and open the conversation about sustainability based on clear evidence.
Workflow
Discover: Mapping data sources and key audiences.
Define: communication narrative (what stories does biodiversity spending tell).
Design: development of visualizations, editorial grid, infographic prototypes.
Deploy: final report, assets for stakeholders, digital version.
