Smart Guanajuato
UX/UI, information visualization & web structure · 2023
Creative direction, interface design, data visualization,
handoff to WordPress development.
The state of Guanajuato needed a clear and accessible digital platform to communicate its "smart city" vision and strategic projects.
The challenge: translating disparate technical information into an intuitive, visually appealing, editable web structure in WordPress, ensuring easy updating by the state team.
Insights:
The audience is broad: citizens, press, academics and strategic allies.
Structure:
The information architecture seeks to communicate the process of creating this Government Program and the objectives
Need to balance institutional rigor with visual and accessible communication.
Chance
Citizen clarity
The site was intended to serve as a reliable information hub, with visual storytelling that invited exploration and a clear structure to communicate progress and projects.
The Guanajuato Inteligente portal now features a clear structure, accessible visualizations, and a scalable design within WordPress.
1
Wireframes
Modular design that facilitates linear navigation and direct access to key resources.
2
Views:
simplified graphics that show the impact of projects immediately.
3
Navigable prototype:
delivered for validation and testing with the communication equipment.
Design for the public
This allowed the state to communicate its strategic projects more directly and attractively, improving the relationship between government, citizens, and allies.
Workflow
Discover: Communication materials review + state area interviews.
Define: organization of information in a clear and accessible narrative.
Design: visual prototypes (Figma), set of visualizations and iconography.
Deploy: Handoff to the WordPress deployment team, including style guides and optimized assets.
