Insights:
Potential clients needed clarity in scope and processes rather than abstract creative promises.
Benchmarks:
Emerging wellness offerings in Mexico and Latin America, focusing on how they present their intangible value proposition.
fresh and contemporary graphic universes, but with a reliable corporate structure.
Visual references:
How It All Started
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It's an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors.
Let the writing speak for itself. Maintain a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company's values and personality.
“Beyond designing identities, we structure initial offerings that function as MVPs: the starting point for a creative business to start generating revenue.”
Develarte
Strategic Branding & Commercial MVP · 2023
Role: Creative direction, offer structure, visual design, brand identity.
Develarte seeks to bring art therapy to corporate environments
The challenge: consolidating their first service offering as an MVP and developing a branding strategy capable of opening conversations with potential clients.
From exploration
to clarity
The identity had to convey that Develarte was a creative team, but also a structured and professional one, ready to generate trust in its first clients and partners.
Typography
Geometric sans serif, clean, easy to apply to web and presentations.
Color
sober palette with a vibrant accent that reflects creative energy.
Composition
vignettes and illustrations that project the essence through introspection.
Visual language:
Minimal and adaptable iconography that reinforces the clarity of the service.
Beyond designing identities, we structure initial offerings that function as MVPs: the starting point for a creative business to begin generating revenue.
1
Initial diagnosis
mapping of team capabilities and differentiators.
2
Service structure:
basic → intermediate → custom packages.
3
Key Messages
“We bring art closer to your brand,” “creative experiences with a strategy behind them.”
Parts
for launch
Develarte came up with a clear and structured offering, materials ready for prospecting, and branding that conveyed approachable professionalism. This allowed the team to take the leap from "artistic exploration" to "ongoing consulting business" and begin seeking clients with confidence.
Workflow
Discover: brief + audience mapping (press, festivals, general public) and distribution restrictions.
Defines: conceptual platform (duality), tone and rules (typography, color, textures, composition).
Design: poster explorations, typographic system, key art and usage guide.
Animate: tempo/cue prototyping, validation with direction/production, mastering.
Deploy: Final package (print/digital/motion), quick start guide for press and social media teams.